Most wanted e-commerce innovations in Austria 2023, by generation

Published by Daniela Coppola, Oct 7, 2024
According to a survey carried out in Austria in 2023, the most wanted e-commerce innovation amongst consumers of each generational cohort was enhanced frictionless payment methods, an innovation which appealed to over 70 percent of Gen X respondents. Voice assistants were the least desired technological innovation in Austria, as only five percent of Baby Boomers found it appealing.

Share of shoppers wishing for selected e-commerce innovations in Austria in the 2nd quarter 2023, by generation

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Release date

July 2023

Region

Austria

Survey time period

Q2 2023

Number of respondents

1,000 respondents

Age group

18 years and older

Supplementary notes

19,293 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, and Greece. A minimum of 1,000 survey respondents represented each country.

The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.

The release date is the date of last access.

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